Spa and fitness as the facilities in the hotels and resorts is not enough. Studies and research has proven that wellness is something travelers are looking for.
According to Hilton’s 2023 Trends Report, half of travelers seek travel experiences that align with their wellness goals and priorities. Wellness is better defined as a collection of the small decisions they make around sleep, nutrition, movement and mindfulness practices.
And Hilton has taken it further to combine wellness and local cultures as they realize the travelers are increasingly eager for unique and immersive experiences. At Conrad Bali, guests can celebrate the Purnama full moon every 28 days by participating in a meditation session on the beach with a Melukat spiritual purification, a Balinese tradition dating back 5,000 years.
Read below the full interview of Amanda Al-Masri, Hilton’s Global Vice President of Wellness, talks with Spa Executive.
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